Research and survey are very effective tools as well as approaches to planning and evaluation. The result can be effectively used to optimize organizational learning and impact. CBSG considers research and survey from the perspective of development and learning. It uses cutting edge social research methodologies such as baseline and endline survey, PRA, FGD and appreciative enquiry, and applies social and statistical tools to analyze the result. CBSG has strong competencies of applied research in a range of program areas including health, behavioral change, livelihood development, human rights & governance, organizational strengthening, social development and awareness building.
CBSG has rich experience in undertaking baseline survey on variety of programme themes and areas including health, community development, economic development, agriculture, under service delivery etc. It uses a combination of research methodologies including direct enumeration, investigation, PRA methods, key informant interview, direct observation, appreciative enquiry etc. to gauge high standard research findings.
We use both social and statistical approach to gauge the impact of project interventions on the target population. We use comparative analysis based on pre and post intervention scenario to assess project impact. Occasionally, we base target vs control group comparison to assess project impact. We encourage use of complementary methods such as case study, appreciative enquiry, PRA in impact assessment study.
An opinion poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.
Market research is an organized effort to gather information about markets or customers. It is a very important component of business strategy. Market research provides important information to identify and analyze the market need, market size and competition. It is discovering what people want, need, or believe. The research is used to determine market strategies and business plan for marketing of product or services. Questionnaires and focus group discussion surveys are some of the instruments for market research